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Brand & logo design

Logo design and brand identity in Augsburg

For freelancers, founding teams and small businesses who want a distinctive, recognisable presence rather than an off-the-shelf template.

I work from Königsbrunn near Augsburg: on site in and around Augsburg, otherwise remotely across Germany.

Free intro call
  • Logo
  • Typography
  • Style guide
  • Branding

What's included

A presence that fits you: logo, colours, typography and a style guide that keeps your brand consistent on web, social media and print.

  • Logo design
  • Colour and type system
  • Style guide
  • Application to website and social media
  • Handover of all files

From intro call to finished brand identity in 3 to 6 weeks

  1. Week 1

    Step 1: Intro call and questionnaire

    We talk about you, your offering and your audience. A short questionnaire helps make values and tone tangible.

    Typical outputs

    • Brand brief
    • Target audience
    • Timeline
  2. Weeks 1 to 2

    Step 2: Research and moodboard

    I look at your market and competitors and collect imagery, colours and typefaces in a moodboard.

    Typical outputs

    • Competitor overview
    • Moodboard
    • Design direction
  3. Weeks 2 to 3

    Step 3: Logo concepts

    I develop several logo directions and show them in real use, for example on a website, business card and social media.

    Typical outputs

    • Logo concepts
    • Mock-ups
    • Presentation
  4. Weeks 3 to 5

    Step 4: Refinement

    I refine the chosen direction and add colours, typefaces and variants for light and dark backgrounds.

    Typical outputs

    • Final logo
    • Colour and type system
    • Logo variants
  5. Weeks 5 to 6

    Step 5: Style guide and handover

    I bring everything together in a style guide and hand over all files in common formats for web and print.

    Typical outputs

    • Style guide
    • Logo files
    • Social media templates

A brand is more than a logo.

  • Logo design

    A distinctive logo that also works small and in a single colour.

  • Colour system

    A colour palette with sufficient contrast for web and print.

  • Typography

    Typefaces that suit you and are easy to read.

  • Style guide

    Clear rules on how to use logo, colours and typefaces.

  • Mock-ups

    Your brand shown on website, social media and stationery.

  • All file formats

    Vector and image files for web, print and social media.

Packages

Two typical routes. We agree scope and price in the intro call, tailored to your project.

  • Logo

    For founders and small businesses who need a distinctive logo.

    • Briefing and research
    • Several logo concepts
    • Refinement of one direction
    • Light and dark variants
    • Handover of all files
    Enquire about the “Logo” package

  • Brand identity

    For anyone who wants a complete, consistent presence from logo to website.

    • Everything in the logo package
    • Moodboard and design direction
    • Colour and type system
    • Style guide
    • Social media templates
    • Application to website and stationery
    Enquire about the “Brand identity” package

Why work with me

  1. A brand that works everywhere

    I check logo and colours for contrast and legibility, so they hold up on the web, in print and on small screens.

  2. One point of contact

    You talk to me from the first idea to launch, with no hand-offs and nothing lost in translation.

  3. Honest advice

    I tell you openly what is worth doing and what is not, even if that means a smaller job for me.

  4. On site and remote

    In and around Augsburg we can meet in person; elsewhere in Germany we work easily over video.

Tools

  • Affinity
  • Figma
  • Webflow

Frequently asked questions

All FAQs

Do I need just a logo or a full brand identity?

To get started, a good logo with colours and type is often enough. If several people create content or you appear on many channels, a style guide that captures everything is worth it.

How much does a logo cost?

It depends on whether you want just a logo or a complete brand identity. After the free intro call you get a concrete quote.

How many concepts will I get?

I show you several directions so you can compare. We then refine the chosen one together, with fixed rounds of feedback.

Can you rework my existing logo?

Yes. Often a careful refresh is better than starting from scratch, because it keeps your brand recognisable.

What rights do I get to the logo?

Once paid in full, you receive exclusive usage rights, unlimited in time and territory. A trademark search or registration is not included.

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Interested in brand & logo design?

In a free, no-obligation intro call we work out what you need and how I can help.

Free intro call